About Us

TOOTHY was founded by Giorgio Fadda, an e-commerce entrepreneur with a passion for herbal remedies, holistic healing, and natural living. After years of exploring alternative wellness and seeing how nature’s ingredients could restore balance in everyday life, Giorgio set out to reinvent oral care with something simple, pure, and effective.

That vision became TOOTHY — an all-organic, natural tooth powder crafted from mineral-rich clays, activated botanicals, and time-honored herbs. Every ingredient is carefully chosen not just to clean, but to nourish your mouth and support a healthier smile.

• 🌱 Pure – no harsh chemicals, only natural and organic ingredients.

• 🦷 Effective – gentle whitening, gum support, and enamel strengthening.

• 🌍 Sustainable – eco-friendly packaging and practices that respect the planet.

From Giorgio’s love for holistic healing to your daily ritual, TOOTHY is here to bring back the natural joy of caring for your smile — with honesty, simplicity, and ingredients you can trust.

Because health begins in the mouth. Because your smile deserves nature’s best.